Here is a fascinating thing I’ve learned about human nature. People often would rather be treated fairly, but worse, than being treated unevenly but better overall. What you talking about Jason? There is a famous study done of animals showing how perceived fair treatment is ingrained into nature. This experiment was done with monkeys to
What makes us happy? At work? As a consumer? In life? Happiness likely has the same triggers in most any part of your life. It’s a fascinating topic that can take a lifetime to master. Many companies desire a “great customer experience,” but they really put no effort into learning what makes a great experience.