Rising is committed to privacy and protecting individual rights on the internet. The cookies used on our general website do not collect any personal or sensitive information, and the information they store is not sent to or sold to any third parties. Rising utilizes HubSpot and Google Analytics cookies when a visitor browses our website. HubSpot and Google Analytics are Rising’s website platform partners.

Essential/Necessary Cookies

These HubSpot cookies are strictly necessary to provide you with services available through our website.

cfruid, cfuvid, & cf_bm

  • These cookies are set by HubSpot’s Content Delivery Network (CDN) provider, Cloudflare. They help detect malicious visitors/bots to our website and minimize blocking legitimate users. Overall, they improve site security by identifying and filtering unwanted traffic.
  • Learn more about these cookies and their security features directly from Cloudflare at this link: Cloudflare cookies
  • The cfruid and cfuvid cookies expire at the end of the session; the  cf_bm cookie expires in 30 minutes.

hs_opt_out

  • This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.
  • This cookie is set when you give visitors the choice to opt out of cookies.
  • It contains the string “yes” or “no”.
  • It expires in 6 months.

hs_do_not_track

  • This cookie can be set to prevent the tracking code from sending any information to HubSpot.
  • It contains the string “yes”.
  • It expires in 6 months.

hs_initial_opt_in

  • This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
  • It contains the string “yes” or “no”.
  • It expires in 7 days.

hs_ab_test

  • This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
  • It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
  • It expires at the end of the session.

hs_cookie_cat_pref

  • This cookie is used to record the categories a visitor consented to.
  • It contains data on the consented categories.
  • It expires in 6 months.

hs_gpc_banner_dismiss

  • This cookie is used when the Global Privacy Control banner is dismissed.
  • It contains the string “yes” or “no”.
  • It expires in 180 days.

hs_notify_banner_dismiss

  • This cookie is used when the website uses a Notify consent banner type.
  • It contains a boolean value of True.
  • It expires in 180 days.

hs.superstore.laboratory.<id>

  • It contains an offline cache of cohorts that a user got assigned for HubSpot Product experiments.
  • It doesn’t contain personal identifiable information or information that can identify your device or hardware
  • HubSpot experiments are anonymous and aren’t attached to user sessions. However, if tracking consent is given, specific experiments might be tied to identifiable user sessions.
  • The individual contents of this storage entry expire automatically upon specific dates determined by HubSpot Product. Often, these are 48 hours.
  • It can’t be manually removed and is automatically created whenever conditions are met.

These Google Analytics cookies are necessary to track website page statistics.

ga & gid

  • These cookies are used to store and count page views.
  • The _ga cookie expires in 2 years.
  • The _gid cookie expires in 24 hours.

Consent Banner Cookies 

These HubSpot cookies are used to enhance the performance and functionality of our website but are non-essential to their use. You can opt out of these cookies by not giving consent; however, without these cookies, certain functionality may become unavailable.

hstc

  • The main cookie for tracking visitors.
  • It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
  • It expires in 6 months.

hubspotutk

  • This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
  • It contains an opaque GUID to represent the current visitor.
  • It expires in 6 months.

hssc

  • This cookie keeps track of sessions.
  • This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
  • It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
  • It expires in 30 minutes.

hssrc

  • Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
  • If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
  • It contains the value “1” when present.
  • It expires at the end of the session.

hmpl & hublytics_events_53

  • This browser storage entry is used by HubSpot Product to temporarily store tracking events created by HubSpot Product until they get dispatched over the network.
  • It’s stored either on the Browser’s Session Storage or Local Storage based on the presence or lack of tracking consent.
  •  When tracking consent isn’t given, this cookie stays within the current browser session and expires at the end of the session. This “cookie” will remain empty and not store anything.
  • It contains metadata regarding tracking events that HubSpot collects throughout the user’s journey at HubSpot.
  • It doesn’t contain personal identifiable information or information that can identify your device or hardware.
  • It can’t be manually removed and is automatically created whenever conditions are met.