Rising is committed to privacy and protecting individual rights on the internet. The cookies used on our general website do not collect any personal or sensitive information, and the information they store is not sent to or sold to any third parties. Rising utilizes HubSpot cookies when a visitor browses our website. HubSpot is Rising’s website platform partner.

HubSpot Essential/Necessary Cookies

These cookies are strictly necessary to provide you with services available through our website.


  • This cookie is used by our opt-in privacy policy to remember not to ask a visitor to accept cookies again.
  • This cookie is set when visitors are given the choice to opt out of cookies.
  • It expires in 13 months.


  • This cookie is used to prevent the tracking of any specific visitor information.
  • Setting this cookie still allows for anonymized information to be collected.
  • It expires in 13 months.


  • This cookie is used to prevent the consent banner from always displaying when visitors are browsing in strict mode.
  • It expires in seven days.


  • This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
  • It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
  • It expires at the end of the session.

cfduid & cfruid

  • These cookies are set by HubSpot’s Content Delivery Network (CDN) provider, Cloudflare. They help Cloudflare detect malicious visitors to our website and minimize blocking legitimate users.
  • They may be placed to identify individual clients behind a shared IP address and apply security settings on a per-client basis. They are necessary for supporting Cloudflare’s security features.
  • Learn more about these cookies directly from Cloudflare at these links: cfduid & cfruid
  • The cfduid cookie lasts a maximum of 30 days, and the cfruid cookie expires at the end of the session.

HubSpot Consent Banner Cookies 

These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.


  • The main cookie for tracking visitors.
  • It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
  • It expires in 13 months.


  • This cookie keeps track of a visitor’s identity. It is passed upon a visitor’s form submission and is used when deduplicating visitor contacts.
  • It contains an opaque GUID to represent the current visitor.
  • It expires in 13 months.


  • This cookie keeps track of sessions.
  • This is used to determine if HubSpot should increment the session number and timestamps in the “hstc” cookie.
  • It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
  • It expires in 30 minutes.


  • Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
  • If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
  • It expires at the end of the session.